Apple removed the Epic Games game (Fortnite) from its app store, after the game developer introduced its own in-app payment system, which exceeds Apple’s standard 30 percent fee.
The decision marks a major escalation in the feud between (Epic
Games) and one of the world's most dominant mobile app stores.
It also comes at a particularly difficult time for Apple, as the
iPhone manufacturer is dealing with antitrust concerns about its management of
the App Store and the rules it imposes on some developers.
(Epic Games) implemented its own payment system in the Android
version of Fortnite as well, but Google has not yet taken any action.
Apple said in a statement: It plans to work with (Epic Games) to
solve these violations so that it can return (Fortnite) to the (App Store), but
it does not intend to grant (Epic Games) a special status.
"Epic Games today took an unfortunate step by violating the (App
Store) guidelines designed to keep the store safe for our users, and as a
result, the Fortnite app was removed from the store, and (Epic Games) enabled a
feature in its application that was not reviewed or approved by Apple,"
she added. I did so with the express intent to violate the App Store's
guidelines regarding in-app payments. ”
The (Epic Games) approach appears designed to urge Apple to respond,
as Fortnite studio in the new (iOS) update explained how using the in-app
payment system from (Epic Games) leads to cheaper prices.
Those who have downloaded (Fortnite) on (iOS) can still access the
game, while new downloads are disabled due to Apple's withdrawal of the game
from its app store.
Tim Sweeney, CEO of Epic Games, has long complained about app store
fees and has called for fundamental changes in how companies like Apple and
Google manage businesses with third-party developers.
Apple is facing severe criticism these days over how it manages the
App Store and its mandatory fees, as well as how to implement its guidelines in
ways that some developers feel are unfair and may in fact be designed to
benefit Apple over its competitors.
Since Fortnite first appeared on mobile in 2018, the game has been
around as a standard (iOS) app, and Sweeney has said publicly: His company has
only done that; Because there is no other way to enter Apple's closed
ecosystem.
This means that Apple has acquired 30 percent of all in-app purchases
for Fortnite coin used to purchase the Battle Pass subscription service and
digital goods.
Fortnite earned up to $ 2.4 billion in 2018 and $ 1.8 billion in 2019
due to its great popularity across platforms, as players can use the same
account across iOS, Nintendo Switch, PS4, Xbox One, and PC. .
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